How will ORCID integration benefit me, the author?
ORCID integration helps you maintain your records in a centralized database. Further, the centralization of your publication activity helps disambiguate your research. The end goal is to ensure that ACS authors are correctly associated with your scholarly contributions. It can also help with scientific discovery of your work and improve the efficiency of research funding. For an over an overview of ORCID benefits, please review the information here.